Elements and Performance Criteria
- Establish, market and implement promotional strategies
- Research is conducted to identify the target market.
- Communication strategies to promote clinic services to clients are established in consultation with other clinic personnel and in line with the clinic's business plan.
- Promotional material is prepared in consultation with other clinic personnel and in accordance with clinic and occupational health and safety (OHS) policies.
- Budgets are prepared and negotiations are completed with external agents and services.
- Relevant clinic personnel are trained and utilised to fulfil promotional goals.
- Promotional materials are prepared as identified and their impact monitored.
- Promote clinic
- Clinic public access times are determined in consultation with other clinic personnel and clinic policy.
- Advertising routines are performed in accordance with clinic policy and budgets.
- Clinic involvement with the community and associated groups and the level of involvement are determined in consultation with the relevant parties.
- Clinic personnel are notified of their respective roles and details are recorded.
- Measured outcomes are monitored and evaluated.
- Policy adjustments are made as a result of measured outcomes.